Overview

A property development firm that entered the market with the goal to create a bespoke portfolio aimed at the upper middle class.

Lanevick is owned by a returning client that aimed to create a brand that would be easily adaptable to their projects. We needed to create a brand and an image that provided versatility and would easily be able to be recognised when applied in conjunction with their portfolio. We developed an ecosystem that would soon align itself with a multi-million dollar portfolio.

Industry
Construction
Year
2021

We put the client's target audience at the forefront of the project and treated the brand as if it were a luxury lifestyle brand, as opposed to a project development company.

Creating the clients website, and other collateral materials, we aimed to ensure that the User Experience was high quality and seamless and aligned with their target audience; being high-income investors and developers. We understood that the client needed their brand to adapt to specific projects, so, we aimed to use a neutral palette with minimal branding. Throughout the development of their logo, we were heavily inspired by the fashion houses of Paris, as we pictured stone columns marked with traditional metal face plates that had were engraved with the fashion house logo, or brand name. As a result, we developed a monogram to feature on the footer of each of their project pages, as well as a longline logo or wordmark that they would be able to use for their business collateral.

// A word from our client

Lanevick

Tyson has been a godsend to work with, we've been working together the last 4 + years and he's continued to be proactive, responsive, and deliver great work.

‍

The construction and development industry has been through the ringer in terms of client skepticism due to some bad builders giving us all a bad name. Because of that, it became immediately important overnight to have a strong, credible brand. Tyson helped us out with the complete rebrand, website, photography and more. Every step of the way he's delivered top notch work, and done it with a smile. Even when we had last min requests and he was extremely busy he managed to get things done for us. Looking forward to many more years of working together as we continue to build our brand in this increasingly online world.

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Whether you are ready to engineer a comprehensive brand framework or completely overhaul your digital infrastructure, our team is prepared to align your creative strategy with your commercial objectives. Protect your market share and compound your brand equity. Contact our Sydney studio today to discuss availability and book an initial alignment call

Thanks for getting in touch with Curbside.

Your enquiry has been received and is being reviewed by our team.We take the time to understand each project properly before responding, so expect to hear back from us within 1-2 business days with next steps.

In the meantime, feel free to check out our recent work at curbsideculture.com/work.

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Lanevick

Overview

A property development firm that entered the market with the goal to create a bespoke portfolio aimed at the upper middle class.

We put the client's target audience at the forefront of the project and treated the brand as if it were a luxury lifestyle brand, as opposed to a project development company.

// A word from our client

Lanevick

Secure Your Growth - Partner With Our Sydney Studio

Your brand is a business asset. We build it like one