Rodd and Gunn looks to expand their market and product range. Looking in to the growing coffee culture and rich coffee nature of New Zealand, they feel producing such product would be beneficial for their business. Rodd and Gunn’s brand image needs to stay obvious throughout the design as the product is constantly moving on an international scale. The design needs to be classic, timeless, and compact in order to attract lodges, hotels and airline companies.Deciding to keep the logo standard allowed for a clear branding transition from one market in to another. With the beverage market being so distant from the clothing market, the need to have clear brand relation was imperative.
Brand Expansion in to another avenue Packaging Design for new item Related collateral design for their overall campaign