Apple music looked to expand in to an event as they look to celebrate their anniversary in developing their music streaming service, Apple Music. Celebrating pop artists, they look to create merchandise that reflects the work of the artist as opposed to the artist themselves.
The branding for the event is to keep minimal and in line with the aesthetic of Apple. Creating items such as custom vinyls exclusive to the event; as well as collectable iPhone covers that tie in with their product line, Apple Music festival brings a streaming platform in to real life entertainment.
Brand Expansion in to an event Related collateral design for their overall campaign