Rodd and Gunn

A New Zealand based fashion brand with a focus on men's rugged wear

Rodd and Gunn

A hypthetical piece of brand expansion from the menswear brand, Rodd & Gunn. As they look to dress the travelling man with their rugged aesthetic based off of their New Zealand roots, we believed that having a coffee grind to keep the working man running, would only be fitting. Packaged in small cubes, the possibility to partner with hotels and airlines, allowed for the brand to expand in to a market they previously had not taken control of.

Client -

Rodd and Gunn

Credit -

My Role -

  • Packaging Design
  • Promotional Content
  • Brand Expansion